The Internet simply exposed the inefficiencies of all ‘past’ advertising models (print, television, radio, etc.) – How could anyone truly measure the effectiveness and return on investment from these ‘past’ advertising models? You can’t! The Internet, and more importantly the ‘convergence of content’ to 100% digital will create, and is already creating, a new form of ‘messaging, delivery, and communities’ – The user now has the choice and those who know how to create dynamic digital content (for the user) will provide the platform to bring ‘buyers and sellers and communities’ together in a completely different way than the ‘past’ advertising models – At last!